● The campaign target is prioritized .
● The ad group target is prioritized .
● No targeting will be applied due to the conflict .
● The effect will be cumulative .
Question 2 : Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion . Which Microsoft Advertising feature do they need to implement ?
● Offline conversions
● App installs
● Universal event tracking custom event goal
● Universal event tracking destination conversion
Question 3 : Ad group settings must inherit settings from the campaign level .
● True
● False
Question 4 : Complete the following sentence by selecting 2 correct answers : With Microsoft Advertising , you can use Dynamic Remarketing ...
● For Microsoft Audience Network campaigns .
● For search campaigns .
● Without a Microsoft Merchant Center Store .
● Without customizing your standard universal event tracking tag .
Question 5 : Microsoft Advertising allows you to import a keyword list from Google .
● True
● False
Question 6 : Maria has noticed that her ads are not appearing as high on the search engine results page as they used to . Which of the following could Maria do to improve her ads ' position ?
● Increase her bids
● Rename her campaigns and ad groups • ● Improve the click - through rate by improving her ad copy
● Improve her ad relevance
Question 7 : How is a conversion rate defined ?
● Number of clicks Number of conversions as a %
● Number of impressions ÷ Number of conversions as a %
● Number of clicks Number of impressions as a %
● Number of conversions Number of clicks as a %
Question 8 : Which of the following are Microsoft Advertising budgeting options ?
● Individual
● Shared
● Limited
● Multiple
Question 9 : When using Google import , which of the following may be modified automatically as part of the import process ?
● Location target
● legative keywords match type
● Ad title
● Sitelink extensions
Question 10 : Contoso Clothing is new to Microsoft Advertising and wants to track how many people buy a shirt online after clicking on their ad . What feature must they implement ?
● Audience targeting
● Remarketing audiences
● Conversion tracking
● Dynamic search ads
Question 11 : Contoso Holidays wants their ad to display for the keyword ' Flights to New York ' only when a customer's search query matches their keyword precisely - including some close variants - with no extra words . Which Keyword match option should they select ?
● Modifier match
● Exact match
● Broad match
● Phrase match
Question 12 : What is an EXTA ?
● Expanded Type Ad
● Expanded Text Ad
● Exact Text Ad
● Exact Type Ad
Question 13 : Yani is creating a search campaign and is choosing an automated bid strategy . The aim is to ensure an average spend to get a customer to take action on their website over 30 days is less than $ 10 Which bid strategy should Yani choose ?
● Maximize conversions
● Target cost per action
● Target impression share
● Enhanced cost per click
Question 14 : You can use the Google Import feature to import an in - market audience to your campaign .
● True
● False
Question 15 : What does a Callout ad extension provide ?
● Callout ad extensions provide an extra non clickable snippet of text that highlights your website's products or offers .
● Callout ad extensions lit multiple categories of products or features with unique clickable link to each of these offerings .
● Callout ad extensions highlight deals for holidays and other special occasions . ● Callout ad extensions provide a call - to - action button in your text ad .
Question 16 : What is the maximum number of headlines an advertiser can provide for their Responsive Search Ads ?
● 4 headlines
● 10 headlines
● 15 headlines
● 20 headlines
Question 17 : To pay with monthly invoicing , you will need to have a live insertion order set up .
● True
● False
Question 18 : Which of the following is not considered in calculating quality score ?
● Ad relevance
● Landing page experience
● Bid
● Expected click - through rate
Question 19 : What do past buyers lists do in a dynamic remarketing campaign ?
● Have past buyers automatically added
● Require customized universal event tracking set up correctly for that product .
● Refresh within minutes .
● Ensure ads for that product are shown again the buyer .
Question 20 : How many types of Dynamic Remarketing lists are available to an advertiser ?
● 10 lists
● 5 lists
● 3 lists
● 1 list
Question 21 :which of the following will not import using Google import tools?
● structured snippets
● Test ads
● Automated rules
● Lebels
Question 22 : What should you know before importing a file in Microsoft Advertising Editor ?
● You ensure that the file is closed .
● The file data columns can be in any order .
● Files formatted in .MUMBERS or .GSHEET are acceptable
● Excel or .csv files formats are acceptable .
Question 23 : Gail's Gifts is choosing an automated bidding strategy . They want to have confidence that their bids are driving as much traffic to their websites as possible while staying within their budget . which did strategy should the choose ?
● Maximize clicks
● Target cost per action
● Maximum conversions
● Enhanced cost per click
Question 24 : Hitesh wants to see the number of impressions for each headline and description combination for his Responsive Search Ad ( RSA What type of reports should Hitesh run ?
● Performance report
● Targeting Report
● Asset Report
● Advanced Insights report
Question 25 : How is a click - through rate defined ?
● Number of conversions + Number of clicks as %
● Number of impressions ÷ Number of clicks as a %
● Number of clicks Number of conversions as a %
● Number of clicks Number of impressions as a %
Question 26 : What are some benefits of using remarketing in your paid search campaign ?
● Connect with customers who have visited your website before .
● Create additional opportunities to re - engage with customers who have abandoned their shopping cart .
● Create a higher cost per acquisitions compared to the same ads without remarketing in paid search
● Upsell or cross - sell to previous buyers
Question 27 : Susana has recently implemented Responsive Search Ads ( RSAs ) on search campaigns . To best understand the full impact of her RSAs , how soon after implementation should Susana measure their performance ?
● 24 hours after implementation
● 1 to 7 days after implementation
● 7 to 14 days after implementation
● 15 to 30 days after implementation
Question 28 : Dynamic Search ads automatically target relevant search queries based on the content of your website , and are dynamically created to respond to these search queries .
● True
● False
Question 29 : Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns . Which budget type should they select ?
● Individual
● Shared
Question 30 : Which of the following payment methods are allowed if using a post - pay threshold ?
●Debit card
●Check
●PayPal
●Credit card
Question 31 : With conversion tracking , the only thing possible to track is when a customer actually nurchases a product .
● True
● False
Question 32 : An ad extension , if present , will always serve .
● True
● False
Question 33 : What are impressions ?
● The number of times an ad has not been displayed on the search engine results page .
● The number of times an ad is clicked . • ●The number of times a query is submitted
●The number of times an ad has been displayed on the search engine result page
Question 34 : Contoso Pet Supplies wants their ad for the keyword ' Can Snaxxx ' triggered when a user searches either of the individual words in any order or words related to Cat or Snaxxx . Which match option should they choose ?
● Modifier match
● Exact match
● Broad match
● Phrase match
Question 35 : What are the words or phrases a user types into a search box referred to as ?
● A query
● A click
● A keyword
● An impression
Question 36 : Responsive Search ads can be imported from your Google Ads campaign .
● True
● Flase
Question 37 : Which of the following is true about Universal Event Tracking ( UET ) ?
●It works as a ' key ' that can unlock powerful Microsoft Advertising features
●UET is a piece of JavaScript code .
●You need to have 1 UET tag for conversion tracking , and a different UET tag for remarketing
●The UET tag records customer behavior on your website to spend to Microsoft Advertising .
Question 38 : Willow Sporting Goods are concerned that a lot of their ads are being blocked from showing . The believe this is due to keywords that have been set up to prevent ads from being triggered by a certain word or phrase . Which report should they run ?
●Share of Voice report
●Search Term report
●Billing Statement report
●Negative Keyword conflict report
Question 39 : Tailspin Fences and Gates Inc. does want its ad to display when a customer searches for ' Bill Gates ' . To avoid displaying an ad when a customer searches for ' Bill Gates ' , which Microsoft Advertising option should they select ?
● Audience targeting
● Broad match
● Dynamic Keyword insertion
● Negative keyword
Question 40 : What level or levels can ad targets set ?
● Ad group level
● Account level
● Keyword level
● Campaign level
Question 41 : Broad match keywords have the most potential for high impressions .
● True
● False
Question 42 : What are the benefits of using in - market audiences ?
● You can use your own first - party data . ● You can reach curated audiences more likely to covert in your category .
● You must have universal event tracking implemented .
● You can create an ad group that will only serve to that audience
Question 43 : Saskia is running a search campaign for a major retailer and is writing ad copy . With remarketing , Saskia has the ability to show previous website visitors different ad copy to other people .
● True
● False
Question 44 : In general , the higher up on the Search Engine Result Page ( SERP ) your ad is the less likely it will be to clicked
● True
● False
Question 45 : Unless you choose to opt - in , your campaign will be automatically opted - out of Microsoft Search Partner traffic .
● True
● False
Question 46 : Microsoft advertising saves your Google ads sign - in information for easier access with other google imports .
● True
● False
Question 47 : Maria - Jose wants to run a report to see impressions , impression percentage , and impression percentage lost to budget and lost to bid . Which report should Maria - Jose run ?
● Billing Statement report
● Search Term report
● Negative keyword conflict report
● Share of Voice report .
Question 48 : When will changes made in Microsoft Advertising Editor be reflected in your Microsoft Advertising account ?
● When all accounts and / or campaigns have been downloaded .
● When you post your changes .
● In real time as you make changes .
● Each time you complete an edit .
Question 49 : Kari's Clothes online store has a remarketing list of site visitors applied to a campaign . For this campaign , they only want their ads to appear to customers on the remarketing list . Which targeting options should they choose ?
● Bid only
● Target and bid
Question 50 : Cathleen wants to check that three Universal Event Tracking ( UET ) gag is functioning correctly on the website , ' Cathleen's Musical Instruments ' . Which of the following options would enable Cathleen to do ?
● Adding the UET Tag Helper browser extension in to the Safari browser .
● Adding the UET Tag Helper browser extension in to the Edge browser .
● Adding the UET Tag Helper browser extension in to the Opera browser .
Question 51 : Helena wants to compare the performance of ads running on owned and operated sites to ads running on the Microsoft Search Partner Network . In which of the following ways can Helena do this ?
●Using Dimensions , Network
●Using Segment , Top vs other
●Using Segment , Network
●UIsing Dimensions , Tip vs other
Question 52 : For enhanced cost per click , which of the following is true about Universal Event Tracking ( UET ) with a conversion goal ?
●UET is recommended
●UET is only available in the US market
●UET is not possible
●UET is mandatory
Question 53 : Javier is interested in the performance of individual sites on the Microsoft Search Partner Network for his campaigns . What level of transparency can Javier get with Microsoft Advertising reporting ?
● No transparency into the sites where his ads are serving .
● Only the performance on Bing.com .
● Only the performance on owned and operated
(O&D ) sites .
● Full transparency in to every site where his ads are serving.
Question 54 : What does SERP stand for ?
● Search engine results page
● Search engine references prioritized
● Search engine reference page
● Search engine results prioritized
Question 55 : Celine is a camera retailer who wants to create engaging ads with images of what products are sold from the catalog . What ad type should Celine use ?
● Expanded text ads
● Product ads
● Responsive search ads
● Ad customizers
Question 56 : What are some reasons why you would use page feeds for dynamic search ads ?
● To fine tune your auto targets and ad copy .
● To prevent the labeling and targeting of specific URLs .
● To leverage static headlines .
● To improve your page freshness .
Question 57 : When is a customer removed from Dynamic Remarketing list ?
● When a customer adds a product to a shopping cart .
● When a customer search for a product .
● When a customer purchases a product . ● When a customer views a product .
Question 58 : Which levels can you apply website exclusions for the Microsoft search partner network ?
● Ad group level
● Campaign level
● Account level
● Keyword level
Question 59 : Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks . Which report should Phuong run ?
●Billing Statement report
●Negative keyword conflict report
● Search Term report
●Share of Voice report
Question 60 : Jack wants to provide a variety of headlines and descriptions so Microsoft Artificial Intelligence can automatically select the best combination . What ad type should Jack create ?
●Product ads
●Ad customizers
●Responsive search ads
●Expanded text ads
